Dra. Nogueira holds degrees in Systems Engineering and Administration from PUC-RJ. She also holds degrees in MBAs and a post-MBA with a focus on Management, Marketing and Advanced Project Management, all from FGV-RJ and a doctorate in Marketing from the Universidad Nacional de Rosario, in Argentina. The daughter and granddaughter of coffee farmers and professionals, she worked for 15 years for PWC, a consulting and auditing firm. She began working directly with coffee in 2002 always focusing on niche markets for Brazilian products. As executive director, she has coordinated BSCA’s activities since 2007.