Does the current coffee value chain guarantee prosperity for all? Can producers have a rising livelihood that will allow each generation to be better off than the previous one, as is the case with the rest of the links of the value chain?

The 3rd World Coffee Producers Forum (first part virtual on July 15, 2021) will focus on how to create the structure to achieve coffee farmer’s prosperity in the medium and long term, with the participation of all stakeholders (producers themselves, trade, industry, governments, NGO’s, cooperation agencies, foundations, etc.). The discussions on July 15 will also kick off the work towards creating the guidelines for National Coffee Sustainability Plans in producing countries, which will be launched in the second part of the forum, in-person, in Kigali, Rwanda, in July 2022.

During the virtual meeting next July, we will also see a preview of Rwanda and the events that will take place in Kigali, Rwanda in July 2022.

The Forum

The World Coffee Producers Forum (WCPF) was born in 2017 to bring together coffee producers from across the globe, and provide a unique space to gather and discuss critical issues of common concern to growers including sustainability, climate, environment, and livelihoods. Though eager to hold the third Forum in Kigali, Rwanda in 2021, we decided to hold it in two parts: the first one -virtual- on July 15, 2021 and the second part in-person in Kigali in July 2022. WCPF’s vision for this virtual gathering is a day-long program analyzing with an impressive group of expert speakers and panelists how to achieve Coffee Farmers’ Prosperity that will allow producers not just to escape poverty, but to continuously improve their livelihoods, so that each generation will be in a better situation than the last. This discussion will set the foundations to create guidelines for National Coffee Sustainability Plans that will be introduced during the second part of the Forum, in-person, in July 2022 in Kigali. We want to highlight the potential of growers to not just survive but thrive in their endeavors. We will also give an overview of Rwanda as a country, its people, its culture and, of course, its coffee. The World Coffee Producers Forum typically garners wide media coverage and international attention, as well as visits from hundreds of participants from around the world. Its first edition, held in Medellín, Colombia in 2017, brought together over 1,400 producers, industry representatives, government officials, multilateral agencies, and nonprofits hailing from more than 40 coffee-producing countries. The second Forum, held in Campinas, Brazil in 2019, gathered over 1,500 equally diverse and wide-reaching attendees. During the multiday event in Colombia, high-level guest speakers—including global leaders and experts such as former President Bill Clinton, Nobel Peace Prize Winner and President Juan Manuel Santos and renowned economist Jeffrey Sachs—have spoken about the unique challenges of the coffee sector, and participants have had the opportunity to engage in meaningful discussions in working groups and roundtable discussions about coffee productivity, price volatility, climate change, and other challenges to the coffee sector. Peers and colleagues work together to identify priorities and plans of action that allow the sector to continue prospering together.

3rd World Coffee Producers Forum Kigali, Rwanda First Part (Virtual)

Date: Thursday 15TH July 2021 8:00 AM EDT Time (US and Canada) 2:00 PM Kigali Time

















14:00 – 14:30 (Rwanda Time)
Remarkable Rwanda

  • Find out why Rwanda is ranked the second-best place to meet in Africa and why you should host your next conference or event in the land of a thousand hills.
  • A virtual coffee farm tour that will offer participants the opportunity to explore and discover different interesting coffee farms in Rwanda.


Sequence 1: Opening Ceremony (30 min)

The Opening Ceremony will launch the World Coffee Producers Forum as a key platform to continue analyzing and addressing the challenges faced by the coffee value chain. 

Moderator: Claude Bizimana, CEO of the National Agricultural Export Development Board, NAEB

  • Opening video montage of the World Coffee Producers Forum 2021
  • Summit overview: Juan Esteban Orduz, Chairperson of the World Coffee Producers Forum, WCPF
  • Opening address: Hon. Dr. Gerardine Mukeshimana, Minister of Agriculture, Rwanda 

Sequence 2: Eminent Leaders in Conversation (30 mins)

A pace-setting session in which eminent leaders present their views on Coffee Farmers’ Prosperity and the sustainability of the global coffee value chain.

Moderator: Juan Esteban Orduz, Chairperson of the World Coffee Producers Forum, WCPF


  • H. E. Hailemariam Desalegn, Former Prime Minister, Ethiopia 
  • H.E. José María Figueres, Former President, Costa Rica 

Sequence 3: Keynote Speaker on Coffee Farmers’ Prosperity (30 mins)

Introduced by Roberto Velez Vallejo. CEO Colombian Coffee Growers Federation

  • Prof. Jeffrey D. Sachs, Ph.D.

Introduced by Vanusia Nogueira, Executive Director, BSCA – Brazilian Specialty Coffees Association

  • Africa (5 min) – Enselme Gouthon, President of Agence de Cafes Robusta d’ Afrique et de Madagasca
  • Asia (5 min) – Anil Bhandari, Chairman, India Coffee Trust
  • Latin America (5 min) – René León-Gómez, Executive Secretary, Promecafe

Moderator: Hon William Quaittoo, Chief Executive Officer of the Tree Crops Development Authority


  • Dr. Carlos Felipe Jaramillo, Vice President for the Latin America and the Caribbean Region, World Bank
  • Jack Leslie, Chairman of the U.S. African Development Foundation, USADF
  • Dr. Ines Burrus, Ph.D., CEO, Burrus Development 
  • Dr. Luis Felipe López-Calva, UN Assistant Secretary-General and Regional Director for Latin America and the Caribbean United Nations Development Programme.
  • Amir Hamza, Chairman, African Fine Coffees Association, AFCA

Summary of panel conclusions: Dr. Jean-Chrysostome Ngabitsinze, Minister of State in the Ministry of Agriculture and Animal Resources of Rwanda

  • Amb. Solomon Rutega, Secretary General of the Inter-African Coffee Organization, IACO-OIAC
  • Hon. Dr. Gerardine Mukeshimana, Minister of Agriculture and Animal Resources of Rwanda
  • Juan Esteban Orduz, Chairperson, WCPF
  • Group Photo

Virtual Outings to coffee farms (Video)

  • A video on the history of Coffee in Africa 
  • A video on the history of Coffee in Rwanda 
  • A video on the Rwandan Coffee Industry a technical presentation

Host & Speakers

Juan Esteban Orduz

Chairperson, World Coffee Producers Forum, WCPF

    Claude Bizimana

    CEO National Agricultural Export Development Board NAEB


      Minister of Agriculture and Animal Resources of Rwanda

        H.E. Hailemariam Dessalegn

        Former Prime Minister, Ethiopia


          Former President, Costa Rica