Michael von Luehrte
Secretary General of the Swiss Coffee Trade Association SCTA

Michael is the secretary general of the Swiss Coffee Trade Association since 2017 representing the interests of the green coffee trade. He is a commodity market veteran having started his career with Jacobs Suchard in 1981 in Germany. He worked a total of 25 years at Kraft Foods, 9 years at Noble/Noble Agri & COFCO Int. in various procurement/trading, risk management and market analysis roles across different agricultural markets from coffee/cocoa, sugar, grains & oilseeds, cotton to meat/dairy and biofuels. During his career he lived and worked 4 years in Brazil and 5 years in the US.  He has visited many coffee producing countries. Michael is also a board member of 4C Services.