For over twenty-five years, Ric Rhinehart has held executive positions in several coffee and tea firms. Currently, Ric serves as the Executive Director of the Specialty Coffee Association, where he has held an executive position since 2007. He resides in Southern California with his wife, Wendy.
Mr. Rhinehart has designed, developed, and produced a wide range of both tea and coffee products and is co-author of Tea Basics, a primer on premium tea, published by John Wiley & Sons in 1998. He was a founding member of the American Premium Tea Institute, where he served on the Board of Directors and as President. Mr. Rhinehart has also served as Chair of the Private Sector Consultative Board of the International Coffee Organization, as a Trustee for the Coffee Quality Institute, as a Director for World Coffee Research, and as a Director for World Coffee Events.