A PhD in Administration/Marketing from Rosario National University in Argentina, Vanúsia is a Systems Engineer and Administrator from PUC-RJ and has MBAs and post-MBA focusing on Management, Marketing and Advanced Project Management, all from the FGV-RJ. The daughter and granddaughter of coffee producers, she was partner at PwC Consulting, where she worked for 15 years. She started working directly with coffee in 2002 and still acting up to the present, always focusing on the niche market for the Brazilian products. She has worked at Brazilian Specialty Coffee Association since 2007 and has been the executive director since 2009. In 2021, she was recommended as Brazil’s candidate for executive director of the International Coffee Organization by private sector coffee companies in Brazil and her nomination was approved in a CDPC (Coffee Policy Deliberative Council) meeting.